Understand your target market, competitors, and customer needs.

What best describes your role or industry?

How familiar are you with our product category?

What tools or solutions do you currently use?

What is your biggest challenge in this area?

What factors matter most when choosing a solution?

How much do you currently spend on solutions like this per month?

Any additional thoughts?

A market research survey for product, marketing, and strategy teams that need to understand their target audience before making key decisions. It gathers information on respondents' roles, familiarity with the product category, current solutions, biggest challenges, decision criteria, and spending. The insights from this kind of survey can sharpen positioning, pricing, and feature prioritisation.

Market Research Survey Form Template

Questions included

Use this template